Sports Industry Stories

Belgium

Bwin inks Belgian basketball deal

News bwin.party has inked another digital partnership in Belgium supporting its brand-building for bwin in the territory, this time with Belgian basketball champions BC Oostende. The deal ...
Australia flag resized

Topping preference for axing Oz brands supported by study

News William Hill boss Ralph Topping’s preference for axing the Sportingbet and Centrebet brands in favour of its own down under has been supported by the findings of a new study. Hill’s ...
British mug full of hot tea

Betting websites now safe to use under-25s in ads

News Online operators can now safely use sports people who are or appear to be under 25 years of age to promote bets on their UK sites, after advertising rules were amended. The specific ...
snooker balls

Snooker’s Lee guilty of betting-related corruption

News Professional snooker player Stephen Lee faces a possible life ban from the sport after he was found guilty of betting-related match-fixing at an independent tribunal yesterday. The ...
Australia

UK footballers charged in Oz match-fixing probe

Industry Australian police have busted an alleged football match-fixing ring centred upon a team playing in the second tier of the Australian league. Six individuals have been charged with five ...
Betfred ad

Betfred kicks off £10m UK campaign with “Personal Carnival”

News Betfred has unveiled the first fruits of a £10m UK marketing push under the You’ll Love a Bit of Betfred strapline. Developed with Manchester-headquarted creative agency BJL, the ...
Australia

Hills to axe Sportingbet, Centrebet brands down under

News The boss of William Hill has confirmed his preference to launch under its own brand in Australia, phasing out the Sportingbet and Centrebet brands under which it currently operates ...
Australia flag resized

Ladbrokes follows European rivals into Australia

Industry Ladbrokes launched a new Australian-facing website today after agreeing to buy the owner of the Bookmaker.com.au business for an initial AU$22.5m (£13m). Today’s deal follows ...
Spain flag

Will Hill takes over Miapuesta.es

News William Hill has exercised its call option on Sportingbet’s Spanish-facing business, Miapuesta.es. Miapuesta.es is now displaying an ad informing players that “We are becoming more ...
Shaking Hands

Paddy Power signs new Arsenal deal

Industry Paddy Power has been announced as Arsenal’s betting partner for the UK, Ireland and Italy, reviving their previous commercial relationship. The three-year deal covering Paddy’s ...
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12BET confirmed as Palace stadium sponsor

Industry Asian bookie 12BET has been confirmed as the stadium sponsor for Premier League newcomers Crystal Palace. 12BET, which also holds a licence in the Isle of Man, will also become the ...
Australia flag

Will Hill builds Australian “second home” with Waterhouse buy

Industry William Hill is to acquire the Tom Waterhouse online bookmaking business for an initial AU$34m (£20m) in cash, as it develops its “second home” in Australia. The bookmaker said ...
Telephone box with Big Ben

British betting up 17% to £32.9bn

Industry The value of bets placed via UK-regulated and taxed channels rose by a huge 17% last year, new government figures show. British punters staked fixed-odds and pool bets worth £32.9bn ...
Anderlecht

bwin confirms Anderlecht partnership

Industry bwin.party has signed another betting partnership for its bwin brand, this time with 32-time Belgian football champions RSC Anderlecht. The London-listed operator said the three-year ...
SkyBet_Football League

Sky Bet new sponsor of Football League

News Sky Bet is the new sponsor of the English Football League and its three divisions for the next five seasons, assuming the mantle from npower. The betting and gaming arm of the media ...
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