Paddy Power was established in 1988 after three existing Irish bookmakers merged together. With over 300 bookmakers across the UK and Ireland, Paddy Power decided to launch its online sportsbook in 2000. The move was a great success, leading the way for other online sportsbooks.
Paddy Power offers customers everything they could want from an online sportsbook, including a great range of sports and other bets, mobile betting apps, live streaming and lots of cashback offers.
The emphasis at Paddy Power is on football and UK and Irish horse racing, but fans of other sports won’t be disappointed and all kinds of bets can be placed in peace of mind with Paddy’s ‘best pricing guarantee’.
Paddy Power offers customers the chance to enjoy gaming through its other brands, offering an online casino, games site and poker and bingo rooms. It is easy to navigate between the sites using the top menu and customers can use their one Paddy Power account across all the brands.
Bonus and Promotions
Paddy Power is famous for its excellent promotions. The site holds regular cash back special offers, almost daily, where customers can claim money back on many popular sporting events.
New customers can enjoy £50 worth of free bets when they join up at Paddy Power. Just place £50 of bets and receive £50 cashback!
Customers can enjoy regular free bets, extra place specials in horse racing events and ‘justice’ payouts, where the site pays out according to what result Paddy think should have happened rather than what actually did happen.
There are also special offers related to the site’s mobile betting features. Paddy Power was the first bookmaker to offer an iPhone App in 2010 and launched live streaming in 2011 which all customers can access for £1.
Paddy Power Sportsbook has a bright, bold and easy to use interface, using lots of green and orange in the menus for an authentic Irish feel.
Customers can find all the sports available listed down the left hand side of the home screen. In the centre are the current live bets, football and horse racing news, special offers and events details.
Visitors can enjoy live audio commentary and text reports on UK horse races, as well as read all the latest news on the horse racing form page. The site also offers a best pricing guarantee which means customers can always be sure of getting value for money at Paddy Power.
There have been many other useful additions to the site, including multiples calculator, bet finder search, video blog previews of important sporting events and a sports results centre.
There is a sophisticated details section at the bottom of the home page with all the details about Paddy‘s other brand offerings and extra information on the company.
Customers can access live streaming at the site, bet with their mobiles and use Paddy Power’s iPhone App.
Paddy Power offers customers a range of football and horse racing markets alongside many other sports. The main market for the site is the UK and Irish markets, so sports emphasised are football and UK and Irish racing.
There is a range of other sports available to bet on at Paddy Power, including Australian rules, golf, cycling, motor racing, snooker, water polo and winter sports. Customers can also enjoy betting on entertainment, financials and politics events and place novelty bets.
Paddy Power offers customer friendly and efficient support in English and Spanish by telephone, including a call back feature. You can also use the contact form to contact the support team, e-mail at the support address or get live help on the website.
There is a useful help centre where visitors can search for answers to common queries, plus a help video section.
Customers can also get help on placing their bets by clicking on the help guide which features examples on a sample betting slip.
Paddy Power accepts payments by debit and credit cards, PayPal, Moneybookers, UKash, Neteller, O2 Money Card, Entropay and more.
The minimum deposit is £5, unless depositing by cheque, bank transfer or in one of Paddy Power’s shops, in which case the minimum deposit is £10.
The maximum deposit allowed online depends how long you have been a customer with Paddy Power. The maximum deposit at a shop is £5,000 per day. The minimum withdrawal across all payment types is £10 and the maximum withdrawal is £2,000.