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Casino virgins and new customers at both William Hill and Ladbrokes have been on the receiving end of some tempting offers this weeks, as both business try to lure fresh faces into their online casinos.

Last week, Ladbrokes announced that it was giving away £50 to all its new customers so that they could try their casino for free. The offer appeared to be open to new customers only and players who were yet to try the online casino.

Today, rivals William Hill raised the stakes by £16 when they announced a £66 free no deposit required bonus. The deal allows all new members of the online casino free casino credits to play games with no deposit required. Not only that, but if you do deposit you'll get another bonus based on the amount you deposit.

Colin Henderson, VP of Player Affairs at Hills Casino, told us: "William Hill Casino has decided to up the ante in relation to online casino bonuses and to offer all our new members and our existing sportsbook players who have yet to try the online casino a brand new bonus offer which we believe represents one of the most generous new user bonuses ever to have been rolled out. We invite players to play at William Hill and experience the online casino club - at our expense!"

The less attractive Ladbrokes deal has been heavily advertised on television and is more prominent than the Hills Casino offer. Either way, both deals represent a bargain for casino lovers everywhere.

“It’s great. It’s basically £116 worth of chips to play for free.,” said one happy customer. “There are terms and conditions with both offers but the bottom line is: you can spin for a big jackpot and – who knows – you might just win it.”