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Cascading metallic silver dice, a diagonal flash of lime and an elegant black background set the scene for InterCasino’s new look website which was unveiled to an eager public this week.

Stylish icons are balanced against a transitional serif font and the theme continues on the InterCasino poker site. At this time, the rebrand is only on the online casino’s website – the client retains its former styling.

The company has also created a new slogan ‘Welcome to the Extraordinary’ and describes its graphical reinvention as a ‘bold new look’ on its Facebook page.

Brand consultants Michael Peters & Partners were hired to re-imagine InterCasino. The designers describe themselves as ‘at the forefront of brand thinking’.

“We believe the best and most imaginative brands will continue to win the most business...not by being the biggest or oldest or by being the sleekest or shiniest, but by listening to their customers and surprising them with new ideas. That's where we're able to help,” said a spokesman for Michael Peters & Partners

“We are acutely aware of the challenges created by the turbulent financial marketplace, but we know that tomorrow's successful brands will be born today,” he said.

We showed the new look InterCasino website to a handful of players to gauge their reaction. Kevin Everett, a florist, from Great Yarmouth, said: “I like it. It’s reminds me of a big box of chocolates. As long as I can keep winning at the blackjack and roulette then I am very happy,” he said.

Slightly less enthusiastic was regular Luke Sawyers, a keen slots player and bingo enthusiast: “To be honest, I don’t really care what the website looks like. I just want to get paid when I win and InterCasino is very good at that.

“I think the new webpage is alright but I’m not sure about the new slogan. I think I would rather be welcomed to the ‘ordinary’ than the ‘extraordinary’ but - as long as they keep up their excellent customer service and prompt hassle-free payments – I’m happy!”

InterCasino has been in the online gaming business since 1996 and provides access to the best and most entertaining online casino games on the Internet such as Slots, Poker, Blackjack and much more. It is the proud owners of the Millionaires Club which currently has the biggest jackpot in online casino history.