Casino Choice UK News Archive
Hooters opens Las Vegas casino
The Hooters brand, which started in 1983 as a tongue-in-cheek restaurant featuring scantily clad busty waitresses, shocked the business world by successfully transferring itself to merchandise, calendars, and even an airline.
The casino marks the logical next step for Hooters, as Ed Droste, one of six co-founders, explained:
The Hooters customer is already a Vegas kind of customer. They're a little punky, they're a little high energy, they're looking for a getaway -- and all of those things just match up,"
The Hooters Hotel and Casio has 696 rooms and nine restaurants and bars – making it a midget in comparison to the MGM Grand across the street, a 5,035 room mammoth. The strip is now dominated by many such vast and expensive hotels.
But observers have suggested that the slightly down-market, tacky appeal of Hooters may be just what some Vegas customers are looking for, and are predicting that Hooters may carve out a niche for itself along these lines. After all – that’s how Vegas started.
The casino marks the logical next step for Hooters, as Ed Droste, one of six co-founders, explained:
The Hooters customer is already a Vegas kind of customer. They're a little punky, they're a little high energy, they're looking for a getaway -- and all of those things just match up,"
The Hooters Hotel and Casio has 696 rooms and nine restaurants and bars – making it a midget in comparison to the MGM Grand across the street, a 5,035 room mammoth. The strip is now dominated by many such vast and expensive hotels.
But observers have suggested that the slightly down-market, tacky appeal of Hooters may be just what some Vegas customers are looking for, and are predicting that Hooters may carve out a niche for itself along these lines. After all – that’s how Vegas started.
Submitted: 2006/02/07 at 11:09:28
