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32Red online casino has just announced that it has enlisted in the help of SmartFOCUS, a leading online marketing company, to help improve their customer experience. Their new deal outlines the use of new gaming technology that will provide customers with a personalized online gambling experience.

Using personalized bonuses, SmartFOCUS’ software will target specific players, giving them a customized gaming experience. Players will also receive messages that will inform them about tournaments that suit their own personal gaming tastes. The new software will put the player’s needs first, an innovation that many online casinos have been working on in recent years.

All of 32Red gaming products will include SmartFOCUS technology, so bingo and poker players will also be able to experience this innovative new software. This deal is expected to revolutionize the way online casinos treat their customers, by giving them the first truly personalized online gaming experience. Player communications will be greatly improved, giving customers a more significant role in the online gambling industry.

SmartFOCUS is a marketing services and software provider, which has earned a stellar reputation for its insight into customer needs. The company is well-suited for 32Red Casino, a 6-time winner of CasinoMeister’s “Best Casino” award. 32Red has been an industry leader, due to its giant collection of 350 games and renowned dedication to customer service.