William Hill has agreed a two-year extension to its title sponsorship of the Scottish Cup, the bookmaker and the Scottish FA have announced in a joint statement.
The UK’s largest bookie has pledged its continued support of the world’s oldest association cup trophy with a new seven-figure deal ahead of the expiry of its current agreement next year. The sponsorship will now run until 2016.
William Hill’s chief marketing officer Kristof Fahy said the gambling giant was “very exicted” about inking a new deal with the Scottish FA, and said it was looking forward in working with the SFA, fans and clubs “to make this great competition even bigger and better”.
The chief executive of the SFA, Stewart Regan, added that it was “reassuring” in a tough financial climate for Scottish football that a leading UK brand of Hill’s stature had demonstrated its continued support of the national game.
The new deal agreement will enable the bookmaker to raise the profile of its online, mobile and retail products among fans of Scottish football throughout the UK.
This year’s edition of the William Hill Scottish Cup will be contested between Hibs and Celtic at Hampden Park this coming Sunday.
The bookie is also the official betting partner of the English FA Cup until 2014 under a two-and-a-half-year-deal agreed last year.
Article written by Stephen Carter
