This story is sponsored by Paddy Power
Irish bookmaker Paddy Power has teamed up with the Racing Post to launch its new interactive horse-racing form guide in time for next month’s Cheltenham Festival.
inFormer integrates content from the horse racing almanac to provide the average punter with all the data they need to make a more informed betting decision, all available via a pared-down and easy-to-navigate interface.
Recent form, official ratings, and Racing Post ratings and verdicts are are available on all horses running in UK and Irish races, while the Racing Post Predictor also crunches all this data to predict to display the outcome via a short animated horse race.
In addition to integrated Racing Post content, the site also includes juicy tips for each race from leading horse racing tipster, and the bookie’s unique “Paddy Badge” system, which orders horses and their riders based on finishing ahead of their peers in various categories, from being the strongest traveller to having the top speed.
inFormer is available by clicking the “form” tab on the Paddy Power home page or “predictor and form” within the race card.
Paddy Power was the first UK online bookie to integrate Racing Post content into its own smartphone app in April of last year.
The mobile specialist also this month upgraded both its Games iPhone app, which now delivers more than 30 games to iOS handset users; its Paddy Power Vegas iPad app, which now offers 18 games; and its Roller Casino iPad app.
Article written by Stephen Carter
