Gamesys buys Virgin Games

Jackpotjoy owner Gamesys has bought Virgin Games and signed a global licensing deal to offer real money and social gambling games under the Virgin brand.

A Gamesys spokesman told eGaming Review, which first published the story, that Virgin Games’ current offering would be migrated onto and relaunched on its own software platform later this quarter.

Virgin Games runs an online and mobile casino offering games from all the major suppliers including Gamesys, Microgaming and Playtech, online bingo on the Playtech-owned Virtue Fusion network and online poker on Spielo G2 (formerly GTECH G2) software.

The eight-year-old business had prior to the acquisition been looking for more financial backing to support its expansion from the UK into newly regulated markets across Europe, according to eGR.

Virgin Group founder and chairman Richard Branson said in a statement that he was “delighted” Gamesys had acquired its online gaming business and entered into a partnership with his brand to forge a global operation.

Gamesys MD Noel Hayden also told eGR that he was a “long-time admirer” of the Virgin brand.

Gamesys Group’s primary consumer-facing brand Jackpotjoy is one of the UK’s leading and most profitable online bingo operations, deriving a far higher proportion of its revenues from casino side games than its main competitors. The site has now been translated into more than 250 white labels for brands including News International’s Sun Bingo.

The Gibraltar-licensed operator and software business also became the first company to launch a real-money gambling game on Facebook last year, Bingo and Slots Friendzy.

It also operates real-money bingo and casino table games under the Botemania brand in the regulated Spanish gambling market.

The price of the acquisition has not been disclosed.

Article written by Stephen Carter

Casino Choice journalist

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