Ladbrokes has launched its own dedicated live-dealer casino environment, complete with three live-streamed gaming tables reserved for its customers.
The area features Ladbrokes’ new “L” branding and will initially offer three live blackjack tables, with two of these available around the clock to punters of the Gibraltar-licensed UK betting and gaming operator, and the other open for 12 hours a day.
Head of casino & games at Ladbrokes eGaming Richard Poole said the opening of a dedicated room with live streaming provider Evolution Gaming “is a really strong and effective way to present our new brand identity online.”
Evolution’s head of account management Sebastian Johannisson said the company was “delighted” Ladbrokes had bolstered its online presence through its own fully branded live casino. He said the higher number of dedicated live environments launched this year compared to last supported his company’s confidence that “dedicated tables and environments add real value for our licensees.”
Ladbrokes follows 888 last month in launching its own dedicated environment hosted in the award-winning supplier’s state-of-the-art production studio in Riga, Latvia.
Evolution, the main provider of live-streamed casino table games to operators such as 888, Ladbrokes, Paddy Power and William Hill, also announced last week it was to launch several new live-dealer games based on the Deal Or No Deal TV show.
Also in the release pipeline for the next two months for roll out to Evolution’s European client base are iPad versions of its live blackjack and roulette games, as well as live casino hold’em poker.
Article written by Stephen Carter