Playtech signed a 10-year deal with Gala Coral to supply all online products for its Coral betting and Gala gaming brands in July 2011. The acquisition of its sportsbook platform supplier Geneity for an initial £11m followed in January of this year, with Gala Casino moving to Playtech platforms in May, followed by Gala Bingo in July.
Coral Poker and Gala Poker were previously powered by Ongame, the poker network bought by InterCasino and CryptoLogic owner Amaya Gaming from bwin.party for an initial €15m last month. Gala Coral-owned Eurobet.it already operates on iPoker software in the regulated Italian market.
Speed Poker tables, allowing players to quick-fold pre-flop and jump to the next hand, have been made available to Coral Poker players as part of the upgrade.
While it remains to be seen which tier of the iPoker network Gala Coral ends up on – Playtech began segregating operators’ players into two groups last month based on a network performance scoring mechanism – high-profile sportsbooks are prized by poker networks for the high ratio of recreational net-depositing players they are able to inject into the liquidity pool. Fellow UK sportsbooks bet365, Paddy Power and William Hill already reside on the upper tier alongside Poker770 and Titan.
The Gala Coral contract, worth a reputed €5m a year in pre-tax profits to Playtech, strengthens its position as the pre-eminent online gaming supplier in the UK. It already provides poker, bingo and the lion’s share of online casino games to three of the UK’s top five operators – bet365, Paddy Power and William Hill.
Betfair also recently deepened its relationship with Playtech, last month extending its online casino deal, and agreeing to launch online bingo and to join iPoker in the regulated markets of Italy and Spain.
Article written by Stephen Carter