Betfair is to launch its first-ever online bingo product on Playtech’s Virtue Fusion platform.
The agreement for Betfair Bingo forms part of an expansion of the operator’s existing relationship with Playtech, including the renewal of the casino supply deal first signed in 2009 and a new agreement for Playtech to power Betfair Poker in ring-fenced markets, starting with Spain and Italy.
A launch date for the new bingo room, also to be made available on mobile handsets, has however yet to be announced, with new Betfair CEO Breon Corcoran declining to provide further detail on the timing – or the technology partner – when asked during the operator’s recent Q1 earnings call. “We are doing work on bingo at the moment, but we are doing work on lots of things”, he said.
Playtech’s chief operating officer Rafi Ashkenazi said today that his company was “delighted” to be expanding its relationship with Betfair to include online bingo and poker. “The agreement is a testament to Playtech’s ability to offer a full suite of market-leading online products”.
The two companies originally entered into an agreement to provide bingo back in June 2009, when Playtech was contracted to develop bingo software for integration into Betfair TV, the operator’s betting application for internet-enabled TVs running the Yahoo! TV Widget Engine.
Playtech went on the following year to acquire the Virtue Fusion bingo software and network for an initial £29m in February 2010 after limited success in developing its own product capable of competing with that of Virtue Fusion or 888′s Dragonfish. VF is home to the bingo rooms of major Playtech clients bet365, William Hill and Paddy Power, as well as the Gala, Mecca, Virgin, Sky and Crown Bingo brands, while Dragonfish powers the bwin.party-owned Foxy brands and Costa, among others.