NetPlay TV to launch Playtech mobile slots

Interactive gaming business NetPlay TV is to launch a suite of Playtech-powered mobile slots in the second half of this year.

The owner of the SuperCasino and Jackpot247 online brands and roulette-based interactive TV shows said it expected the new games to “further enhance revenues from mobile and tablets for the full year and into 2013.”

The company announced the imminent launch as it unveiled a 33% rise in revenue to £13m for the six months to 31 June, with earnings (EBITDA) up 49% to £2.35m. NetPlay credited a continued focus on its core live casino products – it disposed of Bingos.co.uk to Crown Bingo operator European Domain Management for £0.43m in the period – and increased TV ad spend. New depositing customers were up 74% year-on-year to 24,951 and total active depositing players by 51% to 36,730.

The period also saw the operator extend its agreement with terrestrial broadcaster ITV1 for its Jackpot247 live roulette programme. NetPlay TV also has a deal with Channel 5 to broadcast its SuperCasino interactive show. Both broadcasters launched  NetPlay’s interactive gambling programmes as a way to bolster revenues after those from premium-rate phone in quiz shows plummeted from 2007, primarily due to consumer confidence being undermined by a succession of high-profile scan­dals.

UK telecoms watchdog Ofcom cleared the way for interactive gambling programming to be shown on the UK’s public service broadcast TV channels between midnight and 6am in June 2009, when it reclassified such programming as teleshopping.

Today’s results however follow a major restructuring of the NetPlay business after heavy investment in the unsuccessful BingoStars format trialled on ITV1 led to the London-listed business’ losses more than doubling in the first half of 2010, with then CEO Martin Higginson departing later that year.

Succeeding CEO Charles Butler said today the figures were “testament to the success of our strategy.” He added that he was “delighted” to announce the issue of the company’s maiden interim dividend. Strong trading had also continued into the third quarter, NetPlay added, with daily average revenue up 28% on the comparable period a year earlier, as of 10 September 2012.


Casino Choice journalist

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