iPoker to receive Everest boost

BetClic-Everest has confirmed all of its online poker properties, including Everest Poker, will move to the iPoker network by the end of the year.

It said in a statement today: “Betclic-Everest Group, the premier private online gaming group in France, announces its agreement with Playtech to join iPoker, the No1 global online poker network. The new agreement complements existing agreements between Playtech and BetClick-Everest Group to provide poker technology platforms to Expekt.com and Betclic.it under license in Italy.”

Today’s announcement confirms a report first published by Pokerfuse on 24 August.

The group said its poker players would benefit from “improvements and innovations at much faster pace than before on the Everest-owned platform”.

The addition of BetClic-Everest Group’s flagship poker brand, Everest, would provide an approximate 19% boost to cash game traffic on iPoker’s open dot.com network, based on current seven-day average player numbers from Pokerscout. Everest would be expected to join bet365, Paddy Power, William Hill, Poker770 and Titan Poker on the top tier of the newly split network. The provider this week segregated operators’ players into two groups based on a network scoring mechanism, as it seeks to better protect the recreational, net depositing players brought in to iPoker by the marketing investments of its main licensees.

The group also confirmed today that “BetClic and Everest in France will continue to share their liquidity network, while enhancing the rake structure for players.” The injection of liquidity from BetClic.fr and EverestPoker.fr, the third largest room in the ringfenced market behind Winamax and PokerStars, will provide an exponential boost to Playtech’s flagging dot.fr poker business. Iliad Gaming recently pulled its Chilipoker.fr brand from the market, leaving iPoker with just two small skins in France, TurboPoker.fr and Joa-club.fr.

Casino Choice journalist

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