888 has opened its own live casino room, complete with a dedicated team of 50 dealers serving the tables and interacting with players.
The 888-branded and designed room is initially offering one live roulette and five live blackjack tables, one of which is VIP-branded for high-rollers, with the Gibraltar-licensed operator planning to add more tables for 888 players at a later date.
Opening a dedicated room in partnership with live-streaming casino provider Evolution Gaming “was the natural next step” said 888’s head of casino Erez Sadan, after it became one of the first operators to launch its own dedicated table in the award-winning supplier’s state-of-the-art production studio in Riga, Latvia.
“This gives us full control over branding and the opportunity to maximise player time and loyalty through regular promotions and by building even stronger relationships between our dealers and our customers”, said Sadan today.
To celebrate the opening of its new dedicated live-dealer environment, 888 is running a special blackjack promotion where each deck contains a “bonus card”, with players fortunate enough to pick this receiving an immediate bonus.
The enhancement of 888’s live gaming product with more tables, variety and capacity follows 888 extending its contract with Evolution to provide it with live-streaming casino games worldwide.
To find out more, please visit 888casino.com.