French punters staked more in-play than pre-game on the London 2012 Olympics, according to data from France’s online gambling regulator ARJEL.
Live betting accounted for 57% of the €19.2m wagered by French bettors on this year’s Olympic Games in London, and 34% of the 1.9m bets placed on French-regulated websites.
This in-play percentage outstripped the 25% of stakes accounted for by the live channel during the recent Euro 2012 football championships in France. although the latter generated more betting action among French bettors within the dot.fr market, €31.8m compared to €19.2m on the Olympics.
French medal success in basketball, handball and tennis drove strong betting performances from these sports during the London 2012 Games, with football betting volumes impacted by the failure of the French’s men’s team to qualify for the tournament.
Football accounted for just 20% of total wagering on the Olympics – compared to 56% of sports betting stakes in the regulated market as a whole during July – with basketball , boosted by the silver medal-winning performance of its women’s team, attracting €3.6m or 19% of total Olympic betting stakes in France. Handball, in which the French men’s team took gold, attracted 17% of stakes, ahead of tennis with 15%, in which France won silver and gold.
French betting on the Olympics was however outstripped by that spent in Italy on regulated sites during the two-week event, with Italians wagering €19.7m. Medal-winning performances by Italy in water polo and volleyball also helped boost betting volumes in these less high-profile sports, however football commanded a far higher percentage of stakes during the tournament – 32% – than in France.