Gala Bingo has completed its move onto the Playtech-owned Virtue Fusion Alderney platform, as part of the 10-year deal between the two companies signed last year.
Gala Bingo parent company Gala Coral, that recently sold 23 of its land-based casinos to Rank, signed a deal last July for Playtech to supply all of its online gaming and betting products.
With Playtech having acquired Coral’s online sports betting platform supplier Geneity for an initial £11m in January of this year and completed the casino migration in May, Playtech now only has the move of Coral Poker from the bwin.party-party owned Ongame network to its own iPoker software left to complete.
As well as featuring reality TV star Peter Andre on the homepage, Gala Bingo’s new Playtech platform introduces a number of features previously unavailable to Gala Bingo players, such the Club Finder tool, that allows players to enter a number of their preferences, such as maximum ticket price and number of players in a room, and then ranks games accordingly.
The deal is worth a reputed €5m a year for Playtech, that also provides poker, bingo and the majority of the casino games for the UK’s three best performing online operators – bet365, Paddy Power and William Hill, with the latter also benefitting from the injection of affiliate and marketing assets by Playtech into William Hill in 2008 for a 29.5% share in the William Hill Online JV.
Playtech achieved a new landmark for its business earlier this month when it started trading on the Main Market of the London Stock Exchange. The software business, founded in 1999, first listed in London on the Alternative Investment Market (AIM) in March 2006, going on to grow revenues by 215% from 2007 to 2011, and pre-tax profits by 193%.
To sign up to the new Gala Bingo, simply go to GalaBingo.com.