Ladbrokes’ LBapuestas brand signs Espanyol deal

Ladbrokes’ Spanish brand LBapuestas has signed a two-year sponsorship deal with Barcelona-based football club Espanyol.

The deal follows the confirmation last month of Ladbrokes’ licences to offer online sports betting, poker and other casino table games into the market. Ladbrokes will also serve as Espanyol’s betting partner.

LBapuestas marketing director Rubén Loeches said at the press conference this week: “This is the first club we sponsor in the Spanish market, and for both sides it is an important deal” We wanted to align ourselves with a top club and  Espanyol is much admired in the Spanish league for its membership base and growth in number of members.”

Espanyol vice president  August Newton said that the deal woudl be “beneficial to both parties”, adding that: “Gradually you will see the implementation of the agreement in different spaces, website, corporate images, backdrops.”

Espanyol director Joan Collet highlighted that the club had signed and and renewed several very important sponsorship agreements in recent months. “We are very proud of the work being done. Many clubs are having problems closing sponsors and we have many brands that are committed to us,” he said.

The club finished 14th in Spain’s top division,  La Liga, last season. It has won the Spanish Cup four times and twice been runner-up in the UEFA Cup.

Casino Choice journalist

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