Costa Bingo is to celebrate April Fools’ Day this year by launching a free-to-enter instant game offering players the chance to win as much as £1,000 in cash.
On 1 April, the UK’s leading free bingo site will offer players the chance to pick one of two boxes, one containing up to £1,000 in cash, the other an April Fools’ Joker.
Costa Bingo brand manager Irina Cornides said: “We love rewarding players in innovative ways at Costa and this promotion really ties in with the jokey nature of April Fools’.”
In order to qualify to pick their box on 1 April, players need to have funded their Costa Bingo accounts within the preceding 24 hours. Costa is currently offering a 200% welcome bonus to all new players signing up and depositing with the bingo room.
Despite launching relatively late into the supposedly saturated UK online bingo market, Costa successfully leveraged the free bingo model pioneered by Foxy Bingo owner Cashcade to rival the latter’s Cheeky Bingo as the busiest site on the Dragonfish bingo network within just six months of getting up and running in July 2009.
Costa Bingo parent company Mandalay Media Group, recently renamed BGO Entertainment, has since launched three more UK-facing standalone networks on 888′s Dragonfish software – City Bingo, Sing Bingo and Fancy Bingo. Last June it also launched the XBingo brand on its own proprietary software, aimed at taking advantage of closer integration with social media channels and opportunities in new markets other than those currently served by the Dragonfish network.
To sign up for the 200% welcome bonus and the April Fool’s Day game, simply visit Costa Bingo.