Microgaming Poker Network has announced today that the company has struck up a new deal with Initial Rewards, the iGaming sector’s largest provider of loyalty products.
As Microgaming Poker Network provides services to a huge number of clients, both large and small, this means that many diverse brands will be able to benefit from Initial Rewards’ extensive range of products.
Lydia Melton, Head of Network Games at Microgaming, said: “Loyalty stores have been proven as a powerful player retention feature and we are excited about the opportunity to work with Initial Rewards in providing them to our operator base.
“By partnering with Initial Rewards at a network level we are able to offer loyalty stores to all our operators and we are delighted to enhance our offering to our customers.”
Founded in 2007, Initial Rewards has quickly become a leading service provider in iGaming. The London-based loyalty product provider provides a wide range of promotional merchandise and offers operators a sophisticated loyalty rewards program.
Adam Wilson, Head of Business Development at Initial Rewards, commented on the new deal: “Our partnership with Microgaming is set to strengthen our offering further. It will also significantly enhance the MPN player experience, and we are thrilled on both counts.”
