The gaming company that began in 1946 in Gibraltar and has since grown to an internationally known brand is changing face. That brand is Victor Chandler. While the company has been considering a name change for some time, they chose 2012 to make the switch. The brand will now be known as BetVictor.
The motivation behind the name change was an effort to create consistency across their European presence, which had early struggles in comparison to their strong success in the UK. Victor Chandler is hoping the change will solidify their European operations and help them grow.
Along with the new name, a new website for online gaming has been published under the BetVictor banner that has a crisp, clean feel in an effort to create the utmost in user-friendly interfaces while providing a variety of betting opportunities for sporting events and casino games.
The current chairman, Victor Chandler, grandson of the company’s founder, contributed a few sound bites to the change, for the sake of the media and those with an inquiring mind as to the operations of the highly successful business.
Victor says, “As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories…I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”
You can view the new site at www.betvictor.com.
